Silicon Valley’s scheme to trick carnivores into eating fake meat

December 5, 2013


Few would argue that the meat industry is contributing to some major health and environmental problems. Fewer still, however, are willing to give up on meat. One way to subvert the problem of persuading people to go vegan: replace animal products with really good alternatives, and trust that no one will be able to tell the difference."As a company, we’re not about starting a conversation about whether you shouldn’t eat animals or you should eat animals," Josh Tetrick, founder of Hampton Creek Foods, told Mother Jones’ Sydney Brownstone. Currently working on vegan eggs (Brownstone swears she can’t tell the difference in their fake mayonnaise, and their muffins fooled both British Prime Minister Tony Blair and Bill Gates — who signed on as an investor), the company has more ambitious plans. From Mother Jones:Continue Reading…

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